La Idea de Escasez

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Hello everyone and welcome to ideas for
a better life. I am Eugenio Valla,

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ruiz, reader, hard- working
and lover of personal development. When

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you jump into the sales world,
you discover a fascinating dynamic the interaction with

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people who, while showing interest in
what you offer, strive to convince you

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that they cannot afford it and therefore
deserve to receive it for free. And

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this phenomenon reveals a lot about how
people perceive the concepts of value, reciprocity

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and abundance. It' s interesting
to see how, in most cases,

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these people don' t focus on
exploring how they could make the most of

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your product or service. They also
don' t ask you to talk to

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them for a reasonable negotiation. Nor
do they often propose alternatives such as funding,

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nor do they appear to be interested
in assessing whether what you sell really

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suits their needs or not. Rather, their main focus is to persuade you

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of their supposed economic incapacity and this
raises deep questions about how people build their

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own narrative of scarcity and project it
toward others. It is as if there

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are people who are self- convincing
that they lack resources, as if there

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are people who voluntarily create a mental
cycle of limitation that influences their actions,

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influences their decisions and, therefore,
will also influence their results in the future.

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I wonder what can encourage someone to
devote energy, to dedicate effort,

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to convince others of their lack of
resources, instead of channeling that same energy

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towards the search for opportunities, towards
the development of a prosperous mentality, etcetera.

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It' s a question that I
think goes beyond the economics. It

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is something that goes into the beliefs
that we have about money, about success

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and even something that goes into our
own self- esteem. So, from

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my experience, I have come to
two fundamental conclusions. The first is the

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conscious decision not to join the narrative
of scarcity that other people want to impose

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and I invite you all to do
the same. I invite you to reject

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the idea that the ugly lack of
resources is an insurmountable limitation and, instead,

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focus on the search for creative solutions, opportunities to reach what you want.

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For example, don' t say
that something is too expensive focus on

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how you could do to get it. And the second is to understand that

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commitment is fundamental in order to be
able to truly take advantage of anything,

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any resources or any knowledge, anything
you buy. Those who are willing to

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invest in themselves tend to value more
and better what they buy, what they

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get and therefore apply it also in
a more effective way in their lives,

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in a more effective way in their
work. So, what I' m

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saying is that economic effort and emotional
effort involves paying for something out there is

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a tangible commitment and that commitment reflects
determination, reflects the seriousness that a person

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has towards his or her own growth
or to that area in which he or

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she is writing a product or a
service. And that' s like planting

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a seed, a seed that,
when it gets enough care, enough attention,

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it' s going to bloom and
it' s going to bear fruit.

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So the way we approach the relationship
between money, value and personal growth

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has a significant impact on our actions
and, therefore, on our results,

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on our long- term trajectory.
So today' s reflection is that you

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cultivate a mentality of abundance. The
first and second points that you commit to

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do everything you need to be able
to materialize that. What do you want

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and just say goodbye. Thank you
very much. As always and until next time