June 23, 2024

¿Qué está pasando con el turismo en Colombia?

¿Qué está pasando con el turismo en Colombia?
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Colombia tiene una gran variedad de destinos turísticos para propios y extranjeros. Las cifras muestran que ha mejorado respecto al año pasado, pero todavía no alcanza las cifras de antes de la pandemia ¿Puede el turismo reemplazar las divisas que genera la explotación de petróleo?, ¿qué efectos colaterales podría tener el turismo masivo en el país?


Para este capítulo hablamos con el presidente de Fedesarrollo, Luis Frenando Mejía; con Sara García, exsecretaria de turismo de San Andrés Islas; con el concejal Juan Daniel Oviedo; con Sandra Viviana Giraldo, exsubsecretaria de turismo de Medellín; con el representante a la Cámara, Daniel Carvalho y con la exministra de Comercio, Industria y Turismo, Maria Claudia Lacouture.

WEBVTT

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I' m Roberto Pombo. Welcome
to my questions. An average rush program

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sponsored by CAFAM family compensation box.
Colombia has a wide variety of tourist destinations

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for its own and foreigners. The
figures show that they have improved over the

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past year, but still do not
reach pre- Pandemic figures. Tourism can

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replace the currencies generated by oil exploitation, what side effects massive tourism could have

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in the country. For this chapter
we spoke with FE Development President Luis Fernando

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Mejía Gonstala García and San Andrés Islas
Tourism Secretariat, with Councillor Juan Daniel Oviedo,

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with Sandra Viviana Giraldo, former Assistant
Secretary of Tourism of Medellín, with

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the Representative to the Chamber, Daniel
Carvarro and with the former Minister of Commerce,

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Industry and Tourism, María ca Usas
of the daily life. I am

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Roberto Pombo and this is chapter ninety- three of my questions. Welcome.

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If there is a sign that one
has reached a certain age it is that

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each time he begins to use more
sayings to encapsulate ideas, and one of

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the ones I use most lately is
this one that says neither so much that

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he burns the saint nor that he
does not light it of this phrase.

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There' s a more scientific version
the Swiss doctor said for Celsus. Everything

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is poison and nothing is poison,
only the dose to poison in the case

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of your appointment. Its literal version
is more applicable, especially in toxicology,

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and is that almost any substance can
be toxic if ingested in excess, even

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those that are elementary to life on
earth, such as water or oxygen.

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For example, everyone, from health
professionals, athletes, coaches, etcetera,

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I do not recommend, tend to
keep them hydrated and drink water. However,

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even drinking a lot of water can
be harmful. There is no exact

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measure. It depends on age,
weight, physical activity and even room temperature.

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But when we take excess water we
can experience what is known as hyperhydration

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or water poisoning that causes poisoning or
an alteration in brain function. But you

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do well to what I was going
to do was that, like everything said,

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its meaning extends beyond the literal and
specifically in times when polarization seems to

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lead all discussion to the extremes.
These phrases become more relevant to me than

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ever before, and I am referring
especially to the desire to make Colombia a

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massive tourist destination. Since his possession, President Petru has made clear his idea

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that tourism is the activity that replaces
mining and hydrocarbon exploitation as the main source

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of dollars. We want to replace
the currencies that enter Colombia with carbon and

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oil by tourism. Colombia has an
opportunity there, in the short term,

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in tourism. Tourism, as if
it were a chemical, has its doses

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to make it a valuable or intoxicating
activity in Colombia. For now, tourism

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figures are positive and show that it
is benefiting and that it has the potential

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to do so even more. According
to data from the Colombian Association of Travel

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Agencies and Anato Tourism last year,
tourism contributed two or three percent of the

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national aggregate value of gross domestic product, according to the World Economic Forum'

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s most recent competitiveness index in travel
and tourism. In three hundred and nineteen

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economies analyzed. In two thousand twenty- three, Colombia ranked fifty, which

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means that it rose six places compared
to the place it held in that same

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report in two thousand nineteen. In
the first quarter of this year, foreign

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currency inflows from tourism grew by 19
percent. Two hundred and thirty- six

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million dollars To finish the country'
s tourism revenues represented sixty percent of the

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total exports of services, which has
made national tourism have a good time,

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according to the competitiveness index in travel
and tourism of the World Cornico Forum that

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I already mentioned. Competitive prisoners and
natural resources and cultural resources are among the

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most favourable pillars of the country,
and positive figures continue, according to the

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Bank of the Republic. At the
close of two thousand twenty- three,

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the country had a record income of
nine billion dollars for air transport of passengers

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and travel. This means that it
grew twenty- two commas four percent compared

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to the previous year. Last year, the arrival of cruisers and tourists on

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these ships also grew significantly. In
total, three hundred and forty- five

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thousand, two hundred and eighty-
five visitors to the country arrived through this

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medium, a hundred and six percent
more compared to two thousand and twenty-

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two. In January of this year
alone, almost 80, 000 cross-

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borderers have arrived in the country,
a growth of eleven commas four percent.

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Gaído also to the country in this
sense that the Ministry of Trade, Industry

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and Tourism has published that Cartagena will
be the seat of the version one hundred

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twenty- two of the Executive Council
of Ono Tourism in October of this year.

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But, despite all these positive figures, this item still does not reach

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the contribution that had been recorded to
the pip before the pandemic when it was

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the two comma six percent the contribution
of oil to GDP, according to Dani

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it is the ten comma eight percent, that is about five times more than

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tourism. Andrés Camacho Murillo is a
research professor at the Faculty of Economics of

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the Universidad Externado and told Revista Cambio
that it would take a growth of twenty

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percent annually and about twenty years for
this activity to achieve what it contributes today

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ecopetrols the coffers of the country.
I do not need to be left with

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the doubt, so I sought the
President of Development, Luis Fernando Mejía,

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to deepen the matter. What it
takes for tourism to replace the contribution of

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oil to the PIP This told me
for tourism to replace oil as a source

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of foreign exchange generation. A long- term strategic plan is required, not

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a government policy, but a State
policy, with a strategic plan that can

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strengthen the sector in various dimensions,
such as the infrastructure dimension, where Colombia

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must further strengthen the offer of available
beds and, in addition, complement this

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offer with other complementary tourist services.
Culture, gastronomy, sport and also recreational

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parks can be part of this strategy. The human capital of the tourism sector

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must also be strengthened through bilingualism in
particular. It is essential that the people

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of the sector have the ability to
act in a decisive way in the Spanish

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language and also in English, which
was the universal language for any foreign tourist.

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The security component, especially in rural
areas, must be strengthened in order

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to develop the potential of sustainable tourism. Colombia has enormous capacities in its tourism

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sector to be developed. This then
requires a strategic plan with very concrete and

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timely goals to reach levels of tourists
such as those with countries in similar sizes,

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such as Peru, or even larger
countries like Colombia, such as Mexico,

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which is one of the most visited
countries by tourists worldwide. Colombia has

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these capacities, but it must develop
them through a strategic plan and this ratification

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requires a State policy. I asked
myself the same question to the Exminist of

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industry and tourism Maracaudia la cotil and
this told me Colombia definitely has everything for

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tourism to be and to have greater
preponderance in the country. For the long,

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we need four points. First,
determination, clearly and conclusively establish what,

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how, when and where tourism can
be developed in Colombia. The lack

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of clarity limits large investments and tourism
development bets are required by regional blocks through

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PPP to achieve it. Second,
security. The greatest challenge of tourism is

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both physical and legal security. The
perception of insecurity fuelled by press headlines and

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news about negative tourism experiences or incidents
of violence in tourist destinations discourages travellers.

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Addressing this problem is fundamental to strengthening
the country' s tourism. Third,

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sharing informality to ensure quality services and
fair competition, as well as improving tourism

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infrastructure to minimize environmental impact. To
be understood as a balance between social,

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economic and environmental aspects. And finally, give the importance that tourism deserves.

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Important is the creation of a dedicated
Ministry of Tourism that focuses exclusively on addressing

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the challenges and taking advantage of the
opportunities for the country. And if the

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figures for the tourism of the country
allow to be optimistic, it seems that

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the Archipelago of San Andrés and Providencia
is the good exception. Gentlemen, I

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' m going to make this video
for you to see a direct flight to

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San Andres and look at them the
amount said of that occupies look a little

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bit of people who go nothing more
here, not even fifty passengers. Here

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' s André. The audio you
just heard is from a video posted on

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social media of a man on a
flight from Bogotá, San Andrés, which

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is almost empty. The video was
published during the first Holiday Bridge in June,

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when it is usual for flights and
hotels to this destination to be full.

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But this problem has come since Easter. The Hotel and Tourist Association of

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Colombia COTELCO took stock of the arrival
of travelers on the island. In March

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it was less than thirty percent,
when in March of two thousand twenty-

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two it was almost seventy- one
percent. In fact, this association called

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it the worst week in the last
twenty years. According to Cambio magazine,

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Julio García, part of the Board
of Directors of Cotelco, chapter San Andrés

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and owner of the Puerto Fino hotel, said that San Andrés went from an

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average occupation of eighty percent all year
to having less thirty- five percent.

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Jennifer Jeps, president of the Chamber
of Commerce chapter San Andrés, pointed out

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to the magazine Portfolio some possible causes
of these crises that the archipelago lives.

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The first is the already mentioned low
air offer. The second is that there

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are other emerging destinations that became direct
competition, such as Hereje, Cafetero,

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Coveña, Santa Marta, Cartagena,
places that can be reached in other ways

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that is not air only and that
expands the tourist offer. The third reason

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is the price of tickets, and
it is that a ticket to go to

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that beautiful national destination costs the same
or more than going to an international destination

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like Arubo. This situation, on
an island that was recently hit by a

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hurricane and where 90 percent depend on
tourism, is a real alarm. How

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can you improve the number of tourists
to San Andrés. I asked Sara García,

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former Secretary of Tourism of San Andrés, and to this I answered well,

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because this is a job that has
to be very articulated between the public

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sector and the private sector, because
the hotel sector, of restaurants travel agencies

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has made a very important investment in
the island. In recent years there are

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new infrastructure of high level, of
excellent service. Then we have been working

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very hard from the hotel sector,
from the tourism business sector. But let

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' s also say the government has
to look at how that part that affects

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the arrival of tourists, which is
the rates, how it is approached from

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the national government, because they have
to see that for a couple of years,

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with the departure of low- cost
airlines, the arrival of tourists was

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affected. We went from having about
forty flights per day to the destination and

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currently to about nineteen, twenty flights
maximum. Then, on this side,

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the destination is greatly affected by the
decrease in flights. Currently the rates are

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very high, as people are interested
in going to the island. But when

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you look at the passages, the
tickets, because they are very high,

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are cheaper to go abroad. And
because the local government has to see how

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it also addresses the issue of tax
or income card that in the amount of

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being a family group, because it
always has quite a impact. Then how

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to either reduce your cost or set
up a strategy, which the Governor has

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mentioned, suddenly make a payment for
this card and which can be used on

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several occasions. But just for a
moment. Suppose Colombia suits its tourist destinations,

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that there are enough flights, infrastructure, education, roads, etc.

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Let us think that the country manages
to attract the number of tourists required to

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obtain the same income as oil exports
opened up an adverse side b. The

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effects of mass tourism have been visible
for several years in the world, especially

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in such popular destinations as Paris,
Venice or Barcelona. Negative impacts range from

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economic, social, to environmental problems. For example, every year the magazine

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Fodor Strauble publishes a list not in
which it includes destinations not to visit.

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This year' s version focuses on
three main areas of tourism impact. Excessive

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tourism, waste production and the quality
and adequacy of water, which not only

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harm the destinations themselves, but also
the local communities that depend on them.

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In the most recent edition it includes
cities like Venice, of which it highlights

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that it has been a city worried
about not being swallowed up by water and

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now agonized for drowning in tourists Athens, which lives a similar problem about tourism

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the Halon Bay in Vietnam, because
tourist and boat activities, along with growing

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fishing communities, are creating a problem
of water pollution. The Atacama Desert in

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Chile, with the problem of textile
garbage it presents, which is so great

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that satellites have detected it from space, also do not recommend going to tourism

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to the Ganges River, the most
important in India, because it is experiencing

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problems of flow, reduced, floating
pollution and the threat of its dolphins of

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ribo, problems that have been exacerbated
by a new industry of luxury cruises by

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the river and, among others,
Fuji, in Japan, a city that

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had to block the view of the
famous Mount Fuji because the about tourism and

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the number of people taking photos of
this mountain have caused road problems in the

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city and, as well as Fuji, many authorities of countries and tourist cities

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have had to start regulating tourism or
the same venecia that has taken measures such

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as charging an entrance fee of five
euros in high season and holiday ideas,

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establishing a maximum number of visitors per
day and restricting entry from this summer to

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guided groups of tourists of more than
twenty- five people and the use of

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speakers and speakers in public space.
But in Colombia we have also felt the

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impact of tourism in several cities and
perhaps one of the clearest NS s is

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that of Medellin. It was fun
the capital of Antioquia has for several years

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become a rather attractive destination between the
boom of the city as capital of the

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reggaeton, the climate, the kindness
of its people, the diverse cultural offer

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and, in addition to being headquarters
for virtual nomads, the reasons to visit

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the works. In two thousand twenty- two, according to data from the

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mayor' s office, he achieved
figures of historical tourists, received more than

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one million four hundred thousand visitors and
exceeded one million two hundred thousand that was

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projected. However, that boom has
caused several problems for the city, and

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one is gentrification, which is nothing
more than a phenomenon in which the urban

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sectors, generally popular, experience an
increase in the cost of living driven by

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the arrival of residents with more money. This has become a problem because many

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people who lived in neighborhoods like Laureles
or in the neighboring municipality of envigado have

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had to leave because the leases have
risen significantly. There are neighborhoods in which

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the increase has been of eighty-
one percent and have gone up by what

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is known as short- term or
short- distance rentals, that is,

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that apartment owners prefer to rent the
tourists for a shorter period and for more

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money than a local person for the
hostel tourism management school. Today it is

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known that tourism gentrification involves much more
than a simple displacement of residents and even

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in many cases, tourism and gentrification
participate in a vicious circle in which the

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success of one depends directly on the
effect of the other. Already cities such

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as Barcelona, Florence, Paris and
Amsterdam have regulated this type of rent through

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platforms such as the bean b The
representative of the House by Antioquia, Daniel

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Carvallo, has shown concern about this
issue. Last year he wrote a column

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in the newspaper El Colombiano in which
he invites the district to participate more in

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the regulation of the real estate business
so that tourism continues to arrive, but

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it does not become a decent housing
problem for the locals. I looked for

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Representative Carvaro and asked him what measures
should be taken to prevent gentrification in Medellín

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and other tourist cities in the country. This he told me about the phenomenon

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of gentrification. The most affected cities, such as Medellin, must make progress

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in at least three aspects. First
of all, there must be an update

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of all the regulations relating to short- term rents and, above all,

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the creation of specialized bodies to ensure
that these rules are complied with, not

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only with regard to leases themselves,
but also with all the possible effects that

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different cities are experiencing with the massive
arrival of tourists. I prefer, for

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example, phenomena such as excessive scrolling
or sexual exploitation of minors. In addition,

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cities like main have to urgently undertake
massive housing construction programmes, but this

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is the only way we have to
really control the accelerated price increase. Finally,

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cities need to be equipped with management
tools and public policies for tourism.

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Today we feel that tourism in cities
such as Melgin arrived in an overflowing,

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unplanned way, and we do not
have enough information, we do not have

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enough diagnosis and therefore we do not
have how to respond with appropriate public policies.

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Sadly, gentrification is not the only
problem that has arisen or at least,

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it has recorded with tourism. Sexual
exploitation of children and adolescents is one

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such problem. This became more notorious
a few months ago, when the horrible

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news of U S citizen Timut and
Aland Liminson, reported of sexual exploitation of

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minors in Medellín, came out.
Living Stone was caught in a room at

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the Brotan Hotel in the village sector
of Medellin and company of two minors aged

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twelve and thirteen. Despite this,
the American citizen was not arrested and left

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the country. It is currently wanted
by the authorities, but this news is

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only the most recent and visible chapter
of a much larger problem. There are

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no clear figures on this crime due
to a problem of under- reporting,

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but according to data provided by the
Mayor of Medellín, between January and November

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two thousand twenty- two hundred and
fifty- seven minors were treated after being

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victims of sexual abuse It is a
scandalous problem that is in everyone' s

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sight. It is enough to go
through public spaces like Lleras Park, to

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meet minors being exploited sadly. The
stories of mothers and fathers who sexually hand

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over their children to foreigners for dollars
abound and this is not the only city

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where this happens. Recently, the
country' s newspaper published a report on

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the sexual exploitation of impoverished children in
Cartagena, Colombia' s tourist capital,

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in which it tells how poverty has
led entire families to exploit their sons and

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daughters because it is the only possible
livelihood and foreign tourists can pay the best.

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How to combat child abuse effectively in
tourist cities. I asked Sandra Viviana

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Giraldo, former Undersecretary of Tourism of
Medellin, and this one answered me.

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We could begin by mentioning that the
crimes related to the sexual exploitation of our

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children and adolescents in the country have
increased in the last ten years. While

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social networks and the ease that technology
has brought for our communication bring great benefits,

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it has also brought immense challenges.
According to the Attorney General' s

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Office, between January and August of
the two thousand twenty- three, the

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country had more than 8, 000
cases of sexual crimes against minors. The

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vast majority on the part of foreigners
from countries like the United States, Panama

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and Mexico, the perpetrators, because
they are not tourists are criminals. They

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get the information of minors through social
networks and even Whatsapp in the form of

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salmada, receive photos and videos of
them, quote prices as if they were

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merchandise and organize meeting points and times
to fight this erect. We have to

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meet him. It works through networks, close friends and relatives of minors and

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even people in their close trusted circles, often with the satisfaction of their relatives

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and relatives. How to combat it
through different angles preventative, for example,

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by the hands of the police for
children, adolescents and the national government with

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policies with a territorial focus that contain
permanent controls, accommodations and hotels regulation of

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short- stay accommodation, articulated work
with the private sector, with hotels,

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hostels, restaurants and bars, campaigns, p pres mention, as Medellin is

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doing, and incentives to denounce,
and let us not forget the punitive angle,

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where the government should prioritize legislative transformations
so that the punishment is not only

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aimed at the people who are part
of the networks, but also at the

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parents and relatives, who are accomplices
of this crime. What can we do

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then to encourage tourism without falling into
these problems. There are international experiences,

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even in the country, that can
help us to have more revenue from tourism,

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avoiding the problems I mentioned earlier.
Costa Rica is perhaps the clearest and

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closest example in sustainable tourism in the
world. For example, hosting more than

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six or five percent of global biodiversity
has made it an attractive destination for nature

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lovers. It has twenty- six
percent of protected areas in fifty- four

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percent of its forest territory, which
promotes conservation. There are many similarities between

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the two countries, such as natural
disasters and ecotourism, and focusing tourism on

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these types of destinations could work for
the Colombian case. Ecuador is another country

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that has been able to take advantage
of its landscapes and natural regions Yunguilla is

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a community just over eighty kilometers from
Quito, on the slopes of the Andean

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cloud forest, which has become a
success case of community tourism. In that

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country. This region was recognized by
UNESCO as a biosphere reserve, a planet

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lung and a site of high biodiversity. And there are also several cases of

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sustainable community tourism in Colombia. This
month UN Tourism presented to the twenty-

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two finalist initiatives of the Innovation Challenge
in Community Tourism, in which they received

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more than five hundred and seventy applications
from entrepreneurs, tourism guides and non-

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profit organizations, community- based organizations, formal companies and, in fact,

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the tourism plan presented by the national
government last year increased by eighty- seven.

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Indeed, the budget envisages bringing five
or four million visitors and strengthening the

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inclusion and participation of communities and territories
in the country' s tourism development.

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All this sounds very good, but
how much can community tourism contribute to improving

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the figures for this item in the
country? I moved the question to the

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Bogotá councillor and former DANI director,
Juan Daniel Oviedo, and this was his

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answer. When it comes to addressing
the role of community tourism in accelerating the

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country' s tourism development, where
some elements are taken into account. First,

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the tourism sector weighed the two point
one percent of the domestic product cry

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of the Colombian economy in two thousand
twenty- three, unable to recover levels

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prior to the pandemic when it began
approximately two point six percent. On the

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other hand, the casto in tourism
in Colombia reached sixty- eight points,

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four trillion pesos in two thousand twenty- three, of which almost three quarters

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correspond to international travelers with a determining
component of air travel expenses. Thirdly,

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when we want to analyse the capacity
of tourism development in the regions, we

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must recognize a very important limitation,
which is access to safe drinking water in

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the rural area of the country.
Data from the Multidimensional Poverty Index show that

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one in three rural households in the
country does not have access to safe drinking

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water. And, therefore, the
possibility that this community tourism with a rural

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vocation is a champion of the country' s tourism development, which is also

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desired by the Government of President Gustavo
Petro, to replace the revenues from hydrocarbon

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exports is quite remote. This does
not mean that there is no possibility of

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strengthening community tourism, but we cannot
place all bets on this tourism model to

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ensure that Colombia, by tandale its
ability to generate income and jobs from the

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tourist offer of our country. Undoubtedly, Colombia and all its regions are quite

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attractive tourist destinations, not only for
foreigners, but for their own. Figures

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have shown that the trend is for
more and more people to visit beaches,

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mountains, rivers, museums and cities
in the country. And so, beyond

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the necessary investment in infrastructure for demand
to respond to supply, we also need

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rules that allow us to avoid future
problems that other cities in the region already

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have and that even today live their
own, such as sexual exploitation or gentrification.

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Security is the very first requirement for
the country to make the leap it

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requires in this area. So the
dose of tourism is in time to adjust

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so that the candle does not burn
the saint, but that it is not

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so little that it does not shine. I am Roberto Pombo and this was

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chapter ninety- three of my questions. See you in the next chapter from

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now on. This chapter of my
questions is available on all podcast platforms.

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This episode was made possible thanks to
Kafán, family compensation box, Roberto Pombo

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00:28:19.960 --> 00:28:26.279
Directorate, General Production Juan Abel Gutiérrez. Editorial advisor Daniel San Pedro Espina,

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00:28:26.759 --> 00:28:32.400
screenplays Juan Abel Gutiérrez and Johnny Rodríguez. Field production Marcela Salazar and Lucía Beltrán.

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Post- production of audio Carlos Bernal