¿Qué es la cultura del bienestar o "wellness"?

WEBVTT

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The day to day is full of
urgent news, controversial noise from fans.

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But for the quietness, the analysis
and what we like to call slow-

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cooking journalism are my questions, an
average rush program made by KFAM inspiring.

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Smiles avoid the effects of old age, be healthy, physically and mentally.

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They are the objectives of the barns
or well- being. However, it

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seems to have become, like almost
everything else, a business and an obligation.

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What we are willing to do for
our well- being, how much

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talk and truth there is in this
lifestyle. For this chapter we spoke with

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the doctor and teacher Santiago Rojas,
with the writer and philosopher Laura Quintana,

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with the journalist and co- founder
of the magazine Volcánicas Matilde de los Milagros

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and with the science and health journalist
Carlos dagger I am Roberto Pombo. And

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this is chapter seventy- seven of
my questions. Welcome to imagine for a

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moment that, instead of being in
Colombia in the second decade of the 21st

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century, you are actually in India
between the hundred and two hundred BC and

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have a headache. It is many
years and centuries before aspirin or lasciataminofen are

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created and the most recommended remedy for
your ailment is to put leeches in your

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temples. This treatment seems to come
from a holistic system born in India that

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aimed to create harmony between the body, mind and spirit and sought to maintain

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a balance that would prevent disease,
even if it appeared to be an unorthodox

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technique or seen only in medicines known
as alternatives. Leeches have continued to be

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used for millennia, for example,
in n in s or one hundred twenty

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- eight, only the French hospital
system prescribed tens of millions of leeches for

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conditions ranging from insomnia to smallpox and
in recent decades, that animal, similar

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to a slug, returned in much
smaller amounts to hospitals. Carl Peters Bond

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of the Biofarm leeche farm in Hendy
told the New York Times that creatures are

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now used globally in hundreds of thousands
of hospitals, mostly those with units specializing

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in burning and plastic surgery. And
even if some of this still sounds weird.

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Since its inception, the human has
experimented with many practices in order to

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combat the ailments and problems brought by
the inexorable fact that we are carbon-

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based beings, whose destiny is to
age and decompose, as well as those

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roses that we give away on the
anniversary or that lettuce that has been in

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their refrigerator for a while. We' re destined to grow up, grow

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old and die. Then we have
spent much of our history as a species,

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pushing the sisyphic stone to avoid physical
and mental suffering through treatments, creams,

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diets and different techniques of all kinds. Because, paraphrasing the famous boxer,

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Antonio Cervantes, Ban Belt kit,
it' s better to be right

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than to be wrong. However,
I cannot help noticing that this being well

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has climbed to levels that I did
not imagine if until a while ago not

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suffering any disease, eating balanced and
exercising was enough. It seems that the

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requirements are now many more. He
went into a naturist shop. I recently

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had to do it and I didn' t know I needed so many objects

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in my life and that there were
so many components that should be free,

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shampoo, toothpaste or deodorant. I
felt like I' d been living badly

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all my life. I reinforced that
idea I saw videos of entrepreneurs who started

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studying at four o' clock in
the morning, exercising, meditating on reading,

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writing, working, doing yoga and, if they have time, eating.

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That is what is known as smellness
or the culture of well- being,

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a horistic integration of physical, mental
and spiritual well- being that feeds

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the body, involves the mind and
nourishes the spirit, the wuelness or.

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The culture of well- being seems
to take over the world. You have

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to try gluten- free bread,
you have to switch to organic eggs,

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you have to take kefir. These
are the recommendations we hear the most.

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But this culture came with hundreds of
new and ancestral forms to be in an

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optimal state. Stone masks crystals,
diets free of components that we didn'

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t know were harmful or micronitling and
clear treatment with leeches. The options are

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multiple and for all tastes, but
that is, for those who are more

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high places According to several analysts,
the culture of well- being is the

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product of overstimulation, of the excess
of work and obligations of today' s

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world. Sophi gill Verdi reflects on
this in her article how it became so

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exhausting to heal ourselves in Atlantic when
they tell Brucomillas, the more overwhelmed and

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exhausted we feel. We owe it
to ourselves to seek well- being.

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The more burdens we accumulate children,
parents, elderly, loans, students,

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mortgages, anxiety disorders, back problems. Here others are urged to be well

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through an even greater effort. Discard
our plastic containers, remove lectines, practice

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full attention, learn about environmental toxins, investigate closing quotes. Rina Rafael is

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a journalist who has covered issues such
as health, well- being and women

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' s lives for much of her
career, but she is also the author

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of the book The Gospel of Well- being Gimnasius guruce Goop and the false

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promise of self- care, which
addresses this issue very well. The book

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is an investigation based on the author' s experience, with false promises made

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by welfare brands, but it is
also a memory. Rafael freely admits that

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for years he organized his life around
the observation of strict doctrines of well-

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being. He spent hundreds of dollars
a month on bath salts, yoga raives

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and individual consultations with a shaman dejue
the sugar. She survived with squeezed tubes

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of organic food to the contrary and
regularly paid the Tarin Tun celebrity welfare bureau

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to make her scream at her yoga
classes. In an interview, with a

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magazine on well- being, ironically, the author said that she had realized

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that the framework and language used around
some of these welfare practices, from exercise

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to green supplements and juices, were
so impregnated with productivity pressures that she began

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to become obsessed. This language,
to which Rafael refers, is a good

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part of the clean problem as opposed
to organic countersynthetic toxic, and is that

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this type of thought is characterized by
being elitist and exclusive. The idea that

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the natural is always better than if
you value it takes time, for self

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- care it is better person,
even if for some people it is impossible

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because they have no time or access. In the words of the author of

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the book Aurocomillas, it is really
about making value judgments about what people dedicate

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to their lifestyle or their routine.
It is a bit of salutism that certain

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people invest in their health and are
better than others. And that' s

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just not true. And secondly,
I think we' re putting aside whole

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groups of people who don' t
have access to this Cierro Comillas. Why

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is this kind of obsession with being
well behind the question to doctor Santiago Rojas

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and this he told me, I
think the obsession is due to not wanting

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to be wrong. If we want
to be okay. It' s natural.

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The human being will always want to
be well, feel good. But

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when we don' t want to
feel bad. We do not want,

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for example, physically to have defects, to have emotional discomforts, to have

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economic deficiencies, to be insured.
We became obsessed with having everything under control

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that we did then, restricting diet, obsessing to physical behavior, changing many

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patterns of life that are unnatural.
I even think that' s where the

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mistake lies. If we want to
be okay, we first try to adapt

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to what is happening, get the
best out of it and learn at every

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moment. Instead, if we don' t want to be well, let

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' s fall into obsession, which
can become totally destructive of our interpersonal relationships

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of the way we live a daily
life and that' s where the error

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of the theory of people lies.
We can always be okay. Whatever happens,

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if we take advantage of it,
if we learn and if we do

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something fundamental. Happiness is at the
end of the road. Happiness is at

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every step of the way. It
depends on each other. Social networks and

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the Internet in general are full of
coaches, advisors, shamans and gurus,

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all kinds of nutrition, spiritual exercises, work and even happiness. However,

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in recent years there is a public
figure who reached international levels by his welfare

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company. I' m talking about
actress Winet Partrow and her company Good.

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It all goes back to the year
of two thousand thirteen, when the actress

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appeared on the famous program of Dr
Os, a program on health on open

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television in the United States, in
which Paltro promotes agrocomillas, totally natural tricks

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to revitalize the body from inside out, close quotes and for that purpose recommends

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four things Rabano. Daicon wants a
very high content of enzymes, oregano oil

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for colds, magnesium supplements is in
that it really calms the nervous system and

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colloidal silver, a tincture of small
silver particles that, according to her,

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really keeps the viruses away. It' s a real virus repellent. Then,

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in two thousand fourteen, Paltrow Goot' s website evolved from a site

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of peculiar and health- oriented recommendations
to a provider that defined a generation of

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tremendously expensive garments as coffee enemas and
semiprecious sexual aids this shop, at the

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time, sold a true psychic vampire
repellent manufactured by a company called Paper Craine

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Appotecary for about thirty dollars. Already
in two thousand fifteen, paltrou recommended on

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his page a treatment that they offer
in a beauty salon in Los Angeles,

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in which women can make a engraving
of vagina with steam and in which,

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it says, the number of ulcers
and tumors is protected by regulating the periods

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and fighting against infections. Clearly professionals
in gynaecology quickly came out to disprove it.

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Ronne Lamount of the Royal College of
Obstetrics and Gynecology of London told the

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BBC that she does not believe that
this type of cleaning is recommended to urocomillas,

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because with it she cleans everything inside
the vagina, including healthy bacteria I

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close quotes. But one of the
products that has caused the most controversy was

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the candle smells like my vagina.
Yeah, I didn' t hear wrong.

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There was a candle that was supposed
to smell like the actress' s

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vagina, but the over- existence
of the product was not what caused a

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stir. It was because in two
thousand twenty- one, Colby Watson,

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a Texas resident, sued the company
and sought compensation of$ 5 million after

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an incident in which he claims that
one of the candles exploded at his night

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table. And as if all this
doesn' t look like a comedy sketch

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anymore, it' s not the
first time vagina- related goop products get

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into trouble. In two thousand eighteen, the company received a fine of$

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1475, 000 for its misleading and
baseless claims on its vagina jade eggs that,

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according to the company, Aurocomillas,
balances hormones, regulates menstrual cycles,

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prevents prolapse and increases bladder control close
quotes. If you, like me,

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feel confused when listening to jade eggs
for pods, I tell you that it

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is, according to the same page
of the company of jade stones with oval

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shape that to gold quotes take advantage
of the power of energetic work healing with

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crystals of a physical practice without looking
at those of kejel closing quotes. After

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that court decision, gub is forbidden
to make claims about the effectiveness of his

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products that are not backed by reliable
science and sell medical devices to brucomillas,

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mislabelled, untested or falsely advertised I
close quotation marks. However, the product

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is still on sale. It'
s sixty- six dollars. But despite

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all this, in two thousand twenty, Netflix premiered The goog Lab, a

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six- episode miniseries in which it
promotes the alternative lifestyle that it promotes with

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its company and in which it talks
about topics such as skin rejuvenation, energy

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cures up to a guide for a
good orgasm and contacts with beings from beyond.

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The series has as guests so-
called doctors, PhDs and experts.

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However, as expected, criticism has
rained on him from all sides. For

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example, the BBC Slice Brett podcast, which investigates so- called wonderful products.

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He invited several professionals and experts to
analyze the series, and one of

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the conclusions is that the way the
Group blab uses language, using words such

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as stem cells, growth factors,
scientific protocols and citing his posts ss expert

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doctors give him a barnis of authenticity. In one of his episodes he talks

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about energy overload, in which the
presenter assures that we are surrounded by energy

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fields. It speaks of quantum physics
and how our consciousness alters physical reality.

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However, according to the podcast edzard
Erns, professor emeritus of complementary medicine at

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the University of Exeter in the United
Kingdom, nothing the presenter says can be

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verified and there is no scientific evidence
to support the principles of energy healing.

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That same year, UK Health Service
director Simond Stevens said the series misinforms and

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said at an event I open quotes, while the fake news used to travel

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with word of mouth and then with
some press. Now we know that lies

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and misinformation can reach everyone by pressing
a button to close quotes. I know

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or to anyone that the Internet is
an ocean of information, but in that

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ocean also nothing a lot of false
or misleading information. Especially social networks like

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Tiktok have become a free and unsupervised
space. For this last type of information.

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The foods that have been most associated
with some type of cancer. One

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is salt stops eating eggs, because
no one talks about how harmful eggs are

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to our health. The bread problem
is two servers together, very complicated to

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digest and it will cause us all
kinds of intestinal problems. Coffee contains five

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venents, caffeine, theophylline, theobromine, tannic acid and trigoneline. This is

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where a word appears that recently discovered
infodemia, which the American Health Organization defines

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as Eurocomillas, fast and wide dissemination
of health information, sometimes erroneous, through

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various media and channels of information.
I close quotes. The 19- year

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- old pandemic was the breeding ground
for this type of circular information in greater

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quantity and faster. Let us remember, for example, when it was the

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peak of the pandemic and when there
were no vaccines, many people, including

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politicians, recommended using hydroxychloriquin to treat
this virus. Coronavirus cure is found in

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the middle of the Bible. You' re going to find a movie and

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that movie you' re going to
boil and people who have coronaviruses are going

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to be cured and people who don' t have it won' t get

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it. The infodemías study a new
challenge for health published in two thousand twenty

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- one, warned about the danger
of this disinformation when it concluded that the

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intersection between infodemias and epidemics represents one
of the most critical areas for future studies

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to improve the preparation and health of
the population worldwide. And it is that,

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according to a publication of two thousand
twenty- one by the Institute of

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Strategic Dialoc that investigates disinformation and online
extremism, wrong information is widespread on major

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social networks, but Tiktok' s
audio capabilities can give false claims a particular

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longevity. Fragments of misinformation can be
trimmed and saved like the ones Tiktok calls,

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sounds and operate as messages in viral
chains. Faced with this panorama,

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I am restless and wonder how we
can verify that the information about health and

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personal care that people consume on the
Internet is reliable And I asked the question

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to Carlos Dagger, a renowned science
and health journalist. One can follow a

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four- step process to verify the
information he consumes on the Internet. The

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easiest step is to consult the sources
cited by the website or the influencer you

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are sharing. Information, for example, says that it is a study from

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the University of Los Andes, at
Johns Hopkins Averian University, Monte Sinai Hospital.

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Well, one goes to the pages
of these institutions and checks whether those

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institutions have already published that information.
They rarely do. A scientific study usually

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comes out and they publish it in
their news. But if one remains skeptical

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about information, he also checks whether
that medical or scientific information was published in

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a scientific journal in the scientific journal. They are the space where such information

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is supported and the information is still
doubted if it is already more rigorous,

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check whether that scientific publication, if
that scientific journal has a high impact index,

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the Internet offers the tools to follow
all those steps. This boom in

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wellness or welfare culture has not spontaneously
occurred and persists because it has turned out

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to be a multimillion dollar business.
According to the newspaper, the country,

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the Global Institute of Wellness GW and
a non- profit American organ itself,

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charged with promoting this industry, is
five percent the weight of the wells in

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the economy of Spain. Its growth
was six comma six percent between two thousand

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seventeen and two thousand nineteen worldwide and
is expected to grow nearly ten percent annually

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In the coming years and according to
the latest report made by this institute,

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the world welfare economy grew to five
comma six trillion dollars. Returning to the

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already mentioned company of the actress,
unet part gob is worth about two hundred

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fifty million dollars according to Celebrity net
World, and is that the followers of

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the brand are not few, but
also committed. In June of two thousand

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seventeen, the company organized the conference
in gob Health, a play of English

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words that means something as well as
in good health. Hundreds of followers who

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call themselves gupies attended and paid between
five hundred and three thousand five hundred dollars

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for the entrance and according to a
company of analysis. This month alone,

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the company gained a comma of eight
million unique American visitors on its website,

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an increase of sixty- two percent
over the previous June. But beyond the

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money produced by this type of business, it is a matter of concern that

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in some cases, this type of
welfare culture seems to be related to vaccine

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conspiracy and denialists. Journalist Naomi Cline
reflects on this in her latest book dopple

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Ganger, in which she observed that
people working in the field of body care

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seemed particularly attracted by anti- vaccine, anti- capcapacian, and plannedemic beliefs.

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For Claine, that cultual self to
the individualism of the culture of well

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- being, has its first peak
in the eighties, when humanity was among

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the rubble of failures, of these
enormous social movements of the sixties and seventies,

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Comillas there was a glimpse of collective
power that many people really thought was

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going to change the world. And
all of a sudden they' re living

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the cacherism and the regalism and there' s this turn towards the self,

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towards the body as a place of
control I close Comillas, Claine said in

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the interview. I think of these
reflections and I have the doubt as to

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how much individualism has to do with
the culture of well- being. I

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looked for the philosopher and writer Laura
Quintana to help me solve it. And

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this was clear to me. I
agree with what Ami Cline says. It

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goes along the lines of what has
also been said by other actors, authors,

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and is that, therefore, neoliberalism
as a form of government that radicalizes

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certain budgets of political liberalism, entrenching
the idea, therefore, of me as

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an individual subject at such a point
that, therefore, the practice of government

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requires that individual subject, because when
you are regulated by the economy and when

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public frameworks are dismantled, it is
assumed that it is now the individuals who

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have to take control of their destiny. And then they have to be in

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charge of what was once social rights. Pays to answer for themselves, for

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their health, education, housing,
And there are no longer public supports or

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collective networks, since they allow to
live life in that way more in common

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and more public. And then the
subjects are also invited to compete with each

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other, because it is thought,
then, that to function properly in the

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market, because free competition has to
work, and that moves to the logic

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of the company that begins to take
all the social relations. And it is

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in that context that self- overcoming
techniques become very important. What is now

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called well- being has to do
with those self- surveillance techniques. Their

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name was changed, because the notion
of self- surveillance had already gained a

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bad reputation. But what remains at
stake there is to supply individuals who are

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exhausted from taking charge of their life
in reality. There are by themselves forms

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of emotional support to be able to
know, to deal with exhaustion, with

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the uncertainty that also leaves the maintenance
of public servants with the burden of debt,

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because to pay for all those services, you have to go into debt.

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And so, then, well-
being to supply like that despair,

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that despair, those affections linked to
loneliness, because they develop, unfold in

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a few ideas centered on individual self- responsibility. Women, as in many

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cases of inequality, are the most
affected by this culture of well- being.

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The above- mentioned author Rina Rafael
reflects on this issue, about the

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specific injustices faced by certain women.
For example, the writer thinks of the

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GOOOP welfare brand and explains its popularity
and relationship to the historic lack of funding

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for public health and gynaecology in the
United States. A particularly detailed passage.

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It focuses on the six million women
in the United States who suffer from dometriasis,

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who receive only$ 26 million a
year of government funding for research,

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a figure that Rafael puts in perspective
when he points out that it represents about

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half of the value of Kim Kardashan' s house. Female diseases are not

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effectively treated in the United States and, according to Rafael, this makes it

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possible for welfare brands to earn money. With this. In her book,

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this journalist shows three murky ways in
which welfare brands attract women to buy expensive

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and useless products. The first is
marketing aimed at women who feel rejected by

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their doctors. The second way is
to promote natural products that can cause more

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damage than synthetic products. And finally, organic food companies take advantage of mothers

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concerned about the health of their children. I looked for the journalist and co

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- founder of the magazine Volcanicas matilde
the miracles for questions why the culture of

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well- being affects women the most. I think we are wrong to talk

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about a culture of well- being, because what I think we have is

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a business and a welfare industry,
and that business is very easily profited from

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women, to whom patriarchy has always
told us that we have to be improving,

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that what we have is not enough, that we are not healthy enough,

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that there is always a better ideal, to which we must aspire.

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And that ideal, of course,
costs and is like that between meals well

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- being culture. They are a
quantity of products and diets and fashions that

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have a cost and it is an
industry that profites from the insecurity of women

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much more than men, who are
not inculcated as many complexes as we are

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inculcated to women. Patriarchy is constantly
telling us that we can always be more

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beautiful, that we can be healthier, and we are also told that health

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is seen in a single way.
And then that welfare industry has stereotypes that

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are seen in a very specific way
that usually coincides with the classic Eurocentric beauty

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stereotypes of white, thin blonde women
and then we are sold beauty stereotypes that

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we have to pay to achieve and
are stereotypes that we never actually achieve,

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because we can always be more and
better according to this welfare industry. So

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I think it' s an industry
that also makes women sick and is very

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detonating for women who have thesea eating
behavior disorders and which is very counterproductive to

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women' s mental health. I
don' t want to end up throwing

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all the alternative treatments into one sack
to cure diseases, relieve ailments and prevent

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discomfort. There are practices that have
proven to have great benefits, such as

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soaking, meditation, zilochubin microdose,
or stopping eating ultraprocessed edibles. Not all

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solutions are the traditional American medicine we
know in pills and geringas. I think

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looking for well- being is a
praiseworthy end that many of us should be

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betting on. However, it should
not become a burden more than we have

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to be good parents, good children, good friends, good workers, good

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citizens, etcetera. Exercising, practicing
yoga, eating well, or meditating should

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help us to have a life and
a dignified old age, rather than becoming

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an obsession or a pestilence. Self- well- being should not be detrimental

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to well- being as a society
and be critical and rigorous with the information

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on physical and mental health that we
consume and share is part of our responsibility

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to the world. It is not
possible for us to be better individuals if

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we continue to replicate unhealthy habits as
a society. I am Roberto Pombo and

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this was chapter seventy- seven of
my questions. See you in the next

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chapter from now on. This chapter
of my questions is available on all podcast

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00:28:04.200 --> 00:28:12.839
platforms. This episode was made possible
by Kafam inspiring smiles. Dirección Roberto Pombo,

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00:28:14.119 --> 00:28:18.680
Producción General, Juan Abel Gutiérrez,
editorial advisor Daniel San Pero Espina scripts

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00:28:18.839 --> 00:28:25.440
Juana Abel Gutiérrez and Johnny Rodríguez.
Field production Marcela Salazar and Lucía Beltrán audio

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postproduction Carlos Bernal