¿A qué se debe el éxito de Taylor Swift?

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I' m Roberto Pombo welcome to
my questions. A half- hurried program

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sponsored by Kfam theatre much more than
theatre, a musical and cultural phenomenon owns

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the world. Taylor Swift, the
singer, has succeeded in getting the U

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S Congress to legislate on artificial intelligence
and everything it touches turns it into gold

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because of this cultural phenomenon, what
lies in its global success. It will

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have the ability to influence the outcome
of the presidential campaign in the United States.

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For this chapter we spoke with Paula
Richullie, journalist of Shock magazine,

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with writer and teacher Manuel Carreño,
with businessman Ricardo Leiva and Daniela Camelo Swifty

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and public relationist. I am Roberto
Pombo and this is chapter eighty- two

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of my questions welcome. I don' t know if you remember that episode

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that happened in October of two thousand
nineteen in Chile. A panel of experts

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in public transport recommended that the government
of then President Sebastián Piñera raise the price

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of the Santiago Metro ticket by thirty
pesos, reaching a maximum of eight hundred

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and thirty pesos. As a protest
in the capital of Chile there were several

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days in which high school students entered
the subway massively without paying, evading the

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tourniquets. It all began with a
group of about eighty young students from the

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National Institute who stormed en masse at
the stations Universidad de Chile, Bellas Artes

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and Santa Lucía to skip the tourniquets
and not pay the ticket. Then the

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protests spread to other stations another day, forcing several of them to close.

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The protests transcended the act of evading
the passages and followed stronger protests that forced

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President Piñera to be a retort of
the decision to mobilize that evidenced the dissatisfaction

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of much of the Chileans with his
government. This little gesture of student power

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skipping the subway tourniquets in turn brought
me something similar. You' ve heard

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of the kay poppers. They'
re fans and fans of Korean pop bands.

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They are what are now known as
fandom, which is a term that

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results from the mixture of English words
fan and kingdom, that is, a

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community of followers. But what I
was going to do is that Chile reminds

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me of the Kate Poppers, who
have not only been important in the growth

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of the career of the artists they
follow, but have come together as a

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global social group that can strongly influence
the politics of the countries. This has

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been seen, for example, in
the United States, when they boycotted the

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campaign of the then candidate and president
of Unnald Trump, when they reserved thousands

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of chairs for a meeting of the
Republican candidate and when the politician arrived at

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the event, much of the place
was empty, so the event had to

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be cancelled. And in Colombia they
have also had their impact. In May

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of two thousand twenty- one,
while the day of protests was taking place

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in the country, eruditeism was promoting
on Twitter. It was not yet x

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several tendencies that opposed the demonstrations and
in favor of the former numeral president.

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The only thing that was the numeral
reason or support to Schmatt numeral, no

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more unemployment and several more. However, if you went to see the posts

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with those labels, you didn'
t find almost trills on those songs,

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but videos of Korean pop bands like
BTS or Wanna One or Black Ping.

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The power of a group of organized
youth can be very great, and that

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also speaks of the power of popular
culture. But if anyone knows about influences

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right now, it' s Taylor
Swift, an American singer who might well

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be the most powerful person in the
world right now. If you, like

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me, until recently did not know
who is suchor, Sweet, I recommend

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you to come in, because it
is not just a singer, but a

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marketing phenomenon that was not seen long
ago. I' m going to give

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you an example for a dimension.
It was July 20, nineteen hundred and

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sixty- nine, the then President
of the United States, John Fitzer K

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Kennedy, had entrusted NASA with a
mission to perform a manned landing and return

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to Earth, and that day humanity
would see live one of the greatest feats

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of the human species. Not even
the armstrom aboard Pole 11 was the first

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human to set foot on a celestial
body outside planet Earth. He left us

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a sentence for the story. It' s a small step for man.

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It was a big leap for humanity. To rea. It is estimated that

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that day, between one hundred and
twenty- five and one hundred and fifty

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million people saw the transmission of that
historic moment. Now let' s move

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fifty- five years forward. February
two thousand twenty- four played the fifty

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- eight version of the Super Bowl, an American football match that pitted the

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San Francisco Forrinigners against Kansas City Chiefs. There' s a little detail.

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At the Cansas City Chiefs he played
Frederis Kers, who happens to be a

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couple of Taylor Swift, who on
that day was in the Palcos watching him

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play that day. An estimated one
hundred and twenty- four million people in

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the United States watched the party broadcast. According to Brity magazine, the consumer

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research firm numerator concluded from a survey
that twenty percent of Super Bowl viewers supported

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the chifs because of suit. The
influence of Suite is not only at the

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level of marketing that also the figure
of this singer has transcended and now has

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political weight. He has heard about
deep fakes are videos edited so that the

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face of a certain person who is
not in the video appears as he sees

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it with the new tools of artificial
intelligence. This has become a serious problem

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recently because of the number of disinformative
videos in which they falsify the faces of

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politicians and celebrities, but especially because
it has been used to make pornographic videos

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with the faces of women and their
consent. According to the State of Deep

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Fakes report published last year, pornography
consists of the overwhelming majority of online faxes

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and women account for ninety- nine
percent of the people appearing on that content

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and despite the fact that it was
a situation that had gone out of control,

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especially in the United States, there
had not been any talk of legislating

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on this new technology until the victim
of one of those unfortunate instances of pornographic

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video editing was Taylor Swift. Immediately
the issue went from being a debate on

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social networks and media to having a
real political impulse. It just happened.

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The White House said that the explicitly
manipulated images of singer Taylor Swift circulating on

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social media were very alarming and urged
Congress to take legislative action against the phenomenon.

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In a social network statement X said
he was actively eliminating the images and

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taking appropriate action against the accounts involved
in their dissemination and formed a group and

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partisan of legislators from the U S
House of Representatives who introduced the Law Banning

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Rebuttals, Falses and Unauthorized Duplications of
Artificial Intelligence on January 10. This is

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not the first time SWIFT has influenced
politics. In two thousand eighteen, during

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the U S presidential campaign, the
singer posted on her Instagram account, in

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which at that time she had one
hundred and twelve million followers, a post

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inviting them to register and go out
to vote. After that, Foud Orc

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said that nearly sixty- five zero
Americans, including eight to twenty- nine

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years, registered to vote in the
twenty- four hours after publication, and

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a few days later, the number
rose to more than one hundred and two

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thousand records. This was repeated last
year when the artist published another similar message

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and the reaction was thirty- five
thousand new registers to vote, an increase

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of twenty- three percent over two
thousand twenty- two. But if you

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want to finish convincing yourself of the
political weight that the singer has acquired,

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it is enough to say that an
announcement of her support to some of the

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presidential candidates could define the elections in
the United States. Already in the previous

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elections suit and its audience. His
support for two Democratic candidates for Congress cost

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him the attack of several Republican politicians
and Donald Trump himself. That same year,

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Swift criticized Tennessee Republican Senator Marsha Blackburn
and had Trump answer her. Auro

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Comillas is a tremendous woman. I' m sure Taylor Swift doesn' t

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know anything about her. Cierro Comillas
already added that Sweve' s music now

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liked him about twenty- five percent
less. In this new presidential campaign,

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the singer' s possible support for
candidate Joe Biden has become a rumor.

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But the curious thing is the noise
and media weight that has had the assumption

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of backing, as if that anointed
him immediately as winner Hobona var kennek Firm

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Orden de dern Actor, Ken Spears
and Betonio en ne suaf g Infirmations Casa

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fuera vale r Or so much so
that the Republican pre- candidate, Donald

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Trump wrote on his Truth account the
social network of his own economic group Agropomillas

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firma and I was responsible for the
Music Modernization Act of Taylor Swirth and all

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the other musical artists. Joe Biden
didn' t do anything for Taylor and

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he never will. There' s
no way he can back corrupt Joe Biden,

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the worst and most corrupt president in
our history, and be disloyal to

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the man who made him so much
money. On top of that, I

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like her boyfriend Travis, although he
may be liberal and I probably can'

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t stand Cierro Comillas, a powerful
and multimillionaire politician and entrepreneur begging in networks

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for the backing of a singer.
I think there was never before that a

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singer' s public opinion could have
so much political burden on celebrities' political

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positions there has always been a great
debate. They are said to be disconnected

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from reality and therefore biased. I
looked for the writer and teacher Manuel Carreño

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to ask him what has been the
role of artists, celebrities and influencers in

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electoral politics. That' s what
he told me. It seems to me

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that sometimes it' s kind of
funny, that celebrities are often asked,

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and not just music stars, but
athletes, even in their political opinion in

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Colombia, in the world, and
they kind of get very hard if they

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decide not to get into politics,
but if they do and the political position

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isn' t in line with what
people expect, then they also get hard.

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So it seems to me to me, but in that I do have

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a fairly simple view, and it
is that, of course, you can

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have political ideas, and of course, you are in your right to express

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them and you want them to,
but you can also not do so if

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you don' t want to.
My point is, I don' t

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understand this thing about them being a
model. I don' t think pop

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stars are a model, an example, or millions of people and everything.

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But finally, they' re people
and I don' t think you should

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ever miss that. And it seems
to me that, in addition, we

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are making a mistake as a society
if we believe that the people who should

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guide us politically, because they are
the pop stars who, finally, do

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not necessarily have to know about those
issues. Then there are some who decide

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to get into political issues and it' s fine too. But then,

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those who don' t want to
do it, because I think that it

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' s okay and that it should
also be important within each star, be

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responsible for what it says, knowing
that that can affect many people who soon

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don' t have the issue so
clear. And if the power of suite

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in politics is quite important in the
economy, it may be more so.

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Let' s start with the basics. In August of two thousand seventeen,

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Forms reported that Taylor varies two hundred
and eighty million dollars. Then, in

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June of two thousand twenty- three, Fort revealed that his net worth had

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increased to seven hundred forty million dollars, compared to three hundred sixty- five

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million dollars of two thousand twenty and
now, from February of two thousand twenty

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- four, Blumberg reported that Taylor' s net worth is officially one hundred

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million dollars. It is a kind
of midas queen and something important to highlight

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is done by Forms magazine itself when
it points out that Swif' s net

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worth is not derived to a large
extent from rental secondary activities such as beauty

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brands, fashion lines, alcohol investments, etc, but that, as the

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magazine pointed out, it is a
rare feat that Suez' s multimillionaire status

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was achieved to a large extent thanks
to music. According to that same magazine,

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more than$ 500 million of the
Swiss fortune comes from musical royalties and

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tours. It is estimated that he
won$ 190 million after taxes in the

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first stage of being Tur his world
tour and another$ 35 million with the

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first two weeks of screenings of the
corresponding Taylor Swift concert film by r s

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You and at that point we need
to pause to talk just about his movie

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already mentioned. Tailos Swift from Ears
Tour is a film or documentary if you

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want to collect the artist' s
experiences along his touring villone, but it

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became more than that. The film
quickly broke AMC' s record, the

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network theater company that projected its argument
I brought in early ticket sales on the

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first day twenty- six million and
with more than a hundred million dollars in

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global presales and according to the movie
chain, it is already one of the

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most sold concert movies in the box
office. And to make this singer'

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s fortune, it' s enough
to say that her cat Olivia Benson has

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an estimated value of ninety- seven
million dollars. According to Alla Baut Cats.

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As I would say, the economic
impact of this woman' s career

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is such that the economic success of
her tour. He deserved a report from

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the U S Federal Reserve in which
he explains that suif concerts have triggered revenue

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from tourism and cities like Philadelphia.
Only the singer' s three concerts in

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that city, before almost sixty-
eight zero spectators in each, provoked a

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kind of mini hotel boom. According
to data from the company str and FISIT

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Philadelphia, ninety- five percent of
the more than fourteen zero hotel rooms available

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in downtown Philadelphia were booked, with
rates ranging on average from$ 447 per

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night. An occupation not seen since
May of two thousand nineteen, for the

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day of the commemoration of the fallen
Memorial Day, is that the entertainment industry

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was one of the most benefited by
the containment of the pandemic in Colombia.

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For example, the indicator of economic
follow- up in October of two thousand

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twenty- two reflected that the majority
of production was driven by the arts and

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entertainment industry, which grew forty-
six percent in cenual terms. He received

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two percentage points. It is enough
to see the massive attendances to concerts to

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realize that it is so. How
important in economic terms was the entertainment in

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the world after this question to businessman
Ricardo Leiva. Entertainment became a tremendously relevant

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economy and industry and although ever-
born was fully focused on entertaining. Today,

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entertainment has two fundamental foundations of growth. The first thing is that the

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people of the entertainment world became media
and by sharing in media we have talked

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about celebrities often influencers sell in some
cases far more products and have more reach

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than many of the media. So
the influence has to do with influencing people

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to make attitudes, making decisions,
today, buying decisions. Also because entertainment

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was mixed with even education issues.
The world of exhibitions, itinerant exhibitions around

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the world are edutainment and the EDU
tmn that education with entertainment, so that

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entertainment became a tremendously relevant economy today, tremendously influenced and powered by technology,

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certainly by networks and by that democratization
of networks, where there are no longer

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all who own everything, but each
person has the possibility of how personal entertainment

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influence both politically, economically and altitudinally
people, of course, Suiz would not

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have all this influence if it were
not for its cultural impact. So you

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can get an idea of what it' s been like, I' ll

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tell you a couple of news stories
about it. Post- concert amnesia exists

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and is something that thousands of Taylor
Sweet fans have noticed. According to Time

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magazine, after several Swith concerts last
year, many of the attendees turn to

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social media platforms like Reddit to describe
their inability, to remember small details or

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even large parts of the program.
One person wrote that he had waited six

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months for the concert and when he
finished his brain tried to convince him that

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he had not been there. Another
wondered if they had dissociated themselves during it

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and described feeling guilty for not leaving
with more vivid memories. The article collects

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several testimonies of followers who do not
remember having been in the concert of the

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songs and, if not for the
videos recorded with their cell phones. They

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' d think it was a massive
hallucination. Of course, there is already

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a scientific explanation for this. According
to Ewan mcney, associate professor at the

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Department of Psychology at New York State
University in Albany, as levels of body

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stress increase in response to exciting or
distressing factors, memory- associated neurons begin

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to activate indiscriminately. That makes it
really hard to form new memories. Another

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sign of its impact on its followers
is that at a SWIFT concert in Seat

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in July last year, the ground
moved so strongly by the movement of the

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seventy- zero attendees that it recorded
signals in a nearby seismometer equivalent to an

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earthquake of magnitude of two- three, the seismologists said. And just to

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finish this stunt of achievements, Taylor
Swift now has more number one albums than

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any woman in history. I confess
I' m not the most attentive listener

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and it' s been Taylor Swiet' s music. That' s why

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I looked for a pure Daniela Camelo
suisty, to ask her what Taylor Swift

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' s music has made her so
famous. Taylor Swit' s music has

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made her famous for four main reasons. The first, the lyrics and storytelling

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told by Taylor herself, She is
where the music industry is currently, thanks

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to which absolutely everything is composed by
her, based on her personal life and

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stories in podcast stories. Then everything
finds art, everything finds music, and

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that allows the collection with its genuine
fans, because you really understand that she

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is feeling what she is singing.
Two versatility. Taylor started in the country

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world, but then went to pop, which has been his most successful moment

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ten years ago. In two thousand
fourteen he has made electro pop, he

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has made indie, he has passed
through various genres in the ten albums that

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he currently has eleven. So this
has allowed him to attract a wide variety

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of audiences that can connect with his
various musical styles. Three, the relationship

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with the fans. Taylor says his
most important relationship is with fans. And

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you can tell because, in fact, a time when Taylor, through social

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media, was very connected to the
fans, he was strutting them, inviting

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them to his house, making them
cookies and letting them listen to the records

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for the first time before anyone in
the world. Then she has been building

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a very close relationship with the fans, allowing for a very close affection for

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her. Beyond the artist, it
is towards the person and four. The

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marketing strategy to use the drama a
little bit favor and is that Taylor,

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all the bad things that have happened
to him in his personal life has made

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them art. Then this generates a
lot of connection with people, because they

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have been able to take advantage of
every moment when someone wants to hurt them

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or in drama with Kine and West
drama with Kim Kardashan, when they did

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not allow him to buy the rights
to their albums. All this, she

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has transformed it into something positive and
her music her life. So this allows

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people to connect with her. To
talk about Taylor Swift' s success,

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we need to talk about the connection
of his followers and followers. The Suistis

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with the singer. Swift' s
life has been an open book for all.

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Like many celebrities, you always know
who their partners are and their lives

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become public heritage. Suif' s
personal dramas have also become the dramas of

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his followers, who feel it as
their own and do not hesitate to take

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as a personal enemy whoever messes with
the singer. And the cases have been

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several, but in order not to
count them all, because it doesn'

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t reach the time, I have
to count the most important case of Scooter

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Brown. In two thousand nineteen,
after Swift let Mashane Records live, record

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label where he recorded his first six
albums, Scooter Brown, an employee of

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the label, acquired them, which
meant that he now had control of most

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of the singer' s work,
which he had been trying to buy back

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his own masters. The artist posted
on her Tambler account quotes. Now Scotter

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has stripped me of my life'
s work that I didn' t get

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a chance to buy it. Basically, my musical legacy is about to fall

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into the hands of someone who tried
to hold it. I' m closing

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Comillas. However, the artist made
an artistic and marketing movement that seems made

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by a chess player. Trift has
rewritten those first six albums and released them

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with a slightly different title. All
Suiftes in the world then know that the

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Taylors Streft songs they must listen to
and download are those of their new versions,

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which come with the added Taylors Version, and not those that they recorded

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with Bigmahon Records, for example,
with their album or ons nine hundred eighty

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- nine Taylous Version. Taylor Swift
reached first place on Billboard two thousand and

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in January completed sixty- eight weeks
at the top of the Billboard two hundred,

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surpassing the record that the bis presty
had this, as a result,

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helped the singer achieve the biggest debut
record to date. As I said before,

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his life story has become that of
his fans. So, when the

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story that inspired his song Old To
Well became known, a song of spite

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that talks about a love breakup.
After an intense brief romance, the Swifts

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began to hate actor Jake Jellenghal who
inspired the lyrics. How much the about

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exhibition of the life of Taylos Street
has to do with its artistic success and

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connection with its followers. I asked
Paula Richullie, Chuck magazine journalist. I

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think that the exhibition of Teller Swift' s life has been very good for

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his artistic success, since the way
he narrates the stories of his relationships has

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allowed him to create a very authentic
and very genuine connection with his fans.

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Everything that happened, for example,
with the red scarf that explained to him

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in the house. Well that kind
of anecdotes and that kind of situation,

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because they resonate a lot with their
fans and make them feel part of these

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stories as well. On the other
hand, I feel that there is something

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in which she has been very skilled, and it is in generating expectation about

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her personal relationships. Every time you
have a new couple, then you talk

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about how to make the song,
how to make the album. Then she

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had to capitalize on it very well
so that the attention focused only on her,

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on the personal, but also on
her music. That was something she

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had to take advantage of very well. How to direct the conversation to go

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towards her music, which is,
then, what she lives on at this

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point. I only have one question
left, the one in the million.

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What is the reason for Taylor Swift' s high level of success and power?

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The question has already been asked by
several people, including academics. Harvard

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Gassette magazine at Harvard University published the
article What exactly makes Taylor Swift so great.

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For example, the poet and literature
teacher at Harvard Stephan and Berth were

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asked how good a composer Swift is, and Bert responded that she has a

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fantastic ear to understand how words that
have many different gifts fit together as a

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repository both on the macro and the
micro level. Alexandra gold, a clinical

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psychology fellow at Harvard Medical School,
was asked why she seems to have a

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base of voting followers who feel intensely
connected to her and her music. And

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Cold replied that it is by identification, that is, although there are cases

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of it that may not seem very
identifiable the celebrity and lives a life different

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from that of its fans. What
the lyrical content sings and the emotions that

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underlie the lyrical content are very related
to many people. Dr Gale Stever is

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a professor of psychology at Empire State
College and has studied fandoms for thirty-

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five years. She says that among
the fans of votes there are three more

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common motivations, the talent of celebrity, the physical appeal or sensuality and the

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qualities of hero or model to follow. According to Stever, this is no

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different than how we get to know
someone I open quotes, whether it'

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s a media personality or our neighbor
next door, we only know what he

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directs in showing us and create attributions
based on these perceptions, something called perception

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for sociale closing quotes. For Emmy
Schandler, Associate Professor of Public Relations at

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Boston Suite University, she is famous
for publishing Easter egg tracks, as they

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are also told in their Instagram posts, about new music, ironic references,

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past fights and more. It also
offers fans access to pre- sale tickets

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for their concerts, as well as
the first listen to their tracks. These

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kinds of gifts create a notion of
exclusivity, even though there are millions of

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fanatics. The reasons for Swift'
s success are several. His talent,

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his narrative, his connection to his
fandom, and also, his vision of

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Marketing has to be said. It
has managed to amass great power not only

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economic, cultural and political, but
also to have at its disposal a large

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number of people who follow it loyally. Few have been the leaders in history

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in achieving that level of impact on
people. However, it has been even

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less of a match for him,
and let us hope that she too is

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going to be. This phenomenon is
new to me and does not fail to

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amaze me of what a fandom is
capable of to a group of organized people.

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I' m indebted to listen more
to Taylor Swift' s music to

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understand its relevance. I am Roberto
Pombo and this was chapter eighty- two

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00:28:11.119 --> 00:28:15.359
of my questions. See you in
the next chapter from now on. This

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chapter of my questions is available on
all podcast platforms. This episode was made

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possible by the Kfam Theatre. Much
more than theater Direction Roberto Pombo, Production

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general, juan Abel Gutierrez, editorial
advisor, Daniel San Pedro Espina, scripts

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00:28:33.359 --> 00:28:38.440
juan Abel Gutierrez and Johnny Rodríguez.
Field production Marcela Salazar and Lucía Beltrán.

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Post- production of audio Carlos Bernar