El camino hacia el éxito en el Siglo XXI

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Hello everyone and welcome to ideas for
a better life. Soyuge prruz, hardy

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reader and lover of personal development.
Today I want to share with you some

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things that seem important to me,
but you want to live well in this

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century and with this reality that we
have had to live. But before I

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start, I want to remind you
that you have at your disposal a compilation

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of the most relevant ideas about personal
development in my four books. Also that

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if you want to train in personal
development in depth, I tell you what

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has worked for me the master'
s degree in personal development online, from

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IPP Institute of positive thinking. You
know I think it' s the best

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training that exists in this field And
if you' ve decided to start changing

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your life, but you' re
not ready to do a master' s

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degree yet I recommend that you download
the ebook for free twenty- five habits

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for economic abundance, a system with
which you' re going to get better

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your relationship with money and so,
have the lifestyle you want. I leave

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you the link to my four books, to the Master' s class of

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personal development and to Libook Free in
the notes of the episode and now,

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as always, we' re going
to talk about surviving better. The other

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day I realized that plants are a
great metaphor for how life should work.

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Imagine that you have in your hand
a handful of seeds and that those seeds

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are your talents, your passions,
your abilities, that is, the seeds

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of plants are pure potentiality, just
as are your gifts and your talents.

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But for those seeds to flourish,
as with your gifts and your talents,

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you have to plant them on earth
that in the case of metaphor would be

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society, they would be the others
and water them with education and practice until

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they flourish. Of course, some
of those seeds will bloom and others won

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' t. And that' s
why I find it much better to plant

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many instead of planting only one.
So if you' re listening to me

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and you' re a young person, try a lot of things. He

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knows a lot of people. Do
things no one else wants to do.

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Ask yourself for a problem that you
feel like solving if you have the right

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mindset. There' s no work
without a future, no career without a

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career. There are only opportunities,
but you have to know what you want.

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I' m not gonna get tired
of repeating it. In this podcast

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formalize your goals by writing them down. There is a huge difference between waking

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up with an idea and writing it
down. And your target may not be

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entirely clear. It may be hard
to articulate on a paper, but that

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effort to put it in writing is
where the magic is going to occur,

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because when you can move your desires
from the mind to the paper, then

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that desire comes alive that eye doesn' t mean it comes true, but

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suddenly you have a concrete point on
the map that you want to reach and

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believe me. This is more than
eighty percent of the people you come across

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every day. So, when you
have that destination point, it' s

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when you start building the road and
you do it through two things. Basically,

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the first, education and I don' t mean formal education necessarily means

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learning from people who are already where
you want to go. And, second,

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through habits, constant routines, repeating
those things that bring you closer to

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the target, repeating them over and
over again, setting the road to your

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goals in autopilot as soon as possible
and, of course, I will not

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deceive you. The road to any
objective is plagued with obstacles, with setbacks,

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rejections, etcetera. But we have
to start seeing them isn' t

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like stop signs, but just like
a step- by- step sign if

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you want, because in the end
being brave is using each of those.

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It' s not like a motivation
to work more, to improve, to

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persevere until you get that yes that
will start changing your life. If you

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can keep faith in your vision,
then your goal that you have already written

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will surely be closer. And you' ll tell me, and if my

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purpose isn' t to pay the
bills, which is what happens to many

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people, because the bigger your purpose, the greater the risks involved in pursuing

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it. That' s why I
recommend that you don' t bet everything

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on a big one- time dream. Instead of doing that, take small

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calculated risks over and over again and
you learn and swing on the go.

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It' s about you finding the
optimal point between risk and safety. Don

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' t get into big expenses because
normally you don' t have to.

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Don' t leave your job at
once because you usually don' t have

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to. Slowly try, measure,
adjust, study, do, and combine

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your nutritional work with the beginning of
your path. And this is very important,

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because let' s not fool ourselves. If we look at statistics,

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we discover that most new companies fail. So one key element is that you

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have iteration speed. What is that, then, is, without going further,

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try new things quickly, cheaply,
get feedback from your prospective customers market

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and quickly improve. If you do
things like this, you don' t

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play it all at once and make
sure that every time you fail, you

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' re not really failing, but
learning, so fail in little get up,

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shake the dust and adjust the course. It is not about betting,

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but about getting a systematic learning process
in place that works on the basis of

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trial and error. And why understand
this in the 21st century. It is

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absolutely fundamental, because in a world
that evolves as fast as the current one,

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the conventional path of making my resume. I am sending it and hope

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to stand out among other candidates who
are equally qualified or more. It'

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s a losing proposition. It is
a proposal that no longer works and if

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it does, which I know it
still does, it will probably stop working

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in the next ten, fifteen,
twenty years. It' s about the

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new game. It' s about
creating a unique personal brand and that'

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s only going to happen if you
live with purpose. Your personal brand is

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what people think when they hear your
name and is much more important today than

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any résumé. A solid personal brand
opens many more doors than any master.

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The resumes go to the pile.
The personal brand accompanies you all your life

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and yet. Many people, most
of them I would say, spend years

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building their resume while neglecting to cultivate
their brand and personal reputation. And if

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you don' t believe me,
think about where you' re looking.

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When you need a service, you
ask a plumber for a résumé, for

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example. No Google is the new
curriculum and that' s why the real

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key to success, at least professional
success in the 21st century is first,

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putting your talents to work at the
service of others, better if it'

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s in a different way than that
of your competitors. And, second,

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make sure that others know, make
sure that others find you, make sure

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that you are visible to your potential
customers, to the people you can help.

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And look at this second point because
this is where we lose a lot

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of people. There is an essential
skill that in the 21st century you will

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have to learn. Yes or yes, and it' s marketing and we

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' ll like it better or we' ll like it less. But it

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is, there is no purpose until
it is able to sell something. And

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the secret of marketing is not just
selling, it' s capturing people'

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s desires, understanding them, and
showing them how you do. You can

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satisfy those desires, that is,
clearly understand what the customer' s problem

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is, explain how you can solve
it the product you have or the service

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you have and move that client to
immediate action sounds, obviously, but it

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isn' t. There is traditional
marketing that tends to focus on creating a

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positive image about a brand, about
a product, without necessarily pushing for immediate

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action. And that kind of marketing
was great in the 20th century. The

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problem is that it consumes a lot
of budget and does not guarantee sales.

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There is another marketing that is direct
response, which is much more valuable.

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If you have limited resources, if
you' re small, if you'

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re starting. But once again,
here we come across the education system,

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traditional education does not teach us about
money, sales, or influence over others,

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which are the tools needed to thrive
in the information society in the 21st

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century. And I don' t
care if you don' t have a

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business that' s perfectly great.
Even if you work for someone else to

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know how to get your ideas to
fit, know how to inspire people to

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act the way you want them to. It has an incalculable value. I

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repeat, it doesn' t matter
whether you work for someone else or have

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a company. Success in the twenty- first century belongs to those who open

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their own way. And that'
s the difference between being a follower or

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being a leader. No dream is
too big when you know how to unite

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other people to your cause. As
I say, marketing is much more than

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selling. Marketing is articulating, a
unique value proposition and finding people who can

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benefit from that value proposition and that
value proposition you have created based on your

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gifts and your talents. When you
do this with integrity, without lying with

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the truth ahead, then it is
not the sale, as we traditionally think

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of. The sale becomes an act
of service that allows you to reach more

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people and have a much greater impact
than you could have alone. What I

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mean by this is that adopting an
entrepreneurial mentality, even if you are not

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an entrepreneur, is the key to
prospering in the changing world we have in

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the 21st century, and this means
seeking opportunities permanently to bring value to others,

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to be useful to others and to
take full responsibility for the outcome,

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and the alternative is not too beautiful. People who do not have an entrepreneurial

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mentality are those who, well tell
them what to do, do it and

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for the moment receive a reward for
it and it is great and I have

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nothing against it. But I'
d almost say that it' s been

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great more than it' s great, because in this new world that we

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' re more or less going to
like, I repeat, more and more

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of a reward to those who are
opening the way, to those who adapt

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on the fly above those who simply
obey or follow a pre- existing model,

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simply because it' s much simpler, much more economical, to turn

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to third countries, to places in
the world where it' s cheaper to

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hire people who can have certain technical
skills and who just comply with an order.

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So you know, the world is
changing faster than ever and the paths

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to success that worked in the past
are quickly becoming obsolete. Titles, formal

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credentials, resumes, safe careers in
quotation marks no longer guarantee anything. To

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prosper in this new panorama. Prospering
in the 21st century requires cultivating an entrepreneurial

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mindset and a personal brand to do
this. My recommendations plant many seeds water

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them, with education, with experience, be clear about your goals, put

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on a routine assume calculated risks and
focus on bringing value to others and learning

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everything you can about marketing, especially
digital marketing. That is the recipe,

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at least the one I see,
for your seeds, your gifts, your

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talents to transform over time into a
legacy that can last and, of course,

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a better Christmas. If you liked
this episode, please give it to

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me. Share it on social media
or visit w ideas to live better.

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Here you can subscribe and download for
free a copy of my last book,

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Seven Steps to a Purposeful Life.
And if you want to learn much more,

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if you want to train a personal
development with the best experts, take

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a look at the most free trails
of the ipp personal development master or download

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the ebook for free twenty- five
habits for economic abundance. I leave you

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the link to both things in the
episode notes and just say goodbye. Thank

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you very much. As always and
until the next or total matter every perso

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world for mondo, everything